When I was 14, my aunt took me Black Friday shopping for the first time. I had no idea what to expect, but I was excited. Back then, the deals were impressive and most of the stores opened early, but early was 7 am.
I stayed the night at my aunt’s house and we got up at 6 am so that we could be in front of our first store, which was Zayres. My cousin, who was 7 really wanted a Teddy Ruxpin doll for Christmas and Zayres had the best deal on it. Our aunt was bound and determined to get one. We stood outside the store, in the pitch black with about a hundred other people just waiting for the doors to open. Since I was smaller and quicker than a lot of the adults, my aunt told me where the toy aisles were and told me to sprint for one and that she’d catch up.
As we waited for the store to officially, open, I slowly started making my way closer to the front doors.
By the time they opened, I was one of the first people in the store and as soon as I was actually in the doors, I made a mad dash to the right and headed straight for the toys. I was one of the first people to lay my hands on a Teddy Ruxpin, and after I had it, I quickly moved out of the way, using a side aisle to avoid the chaos. My aunt, who took several minutes to find me, had a cart with her, so I deposited good ol’ Teddy and we went on our merry way, her pointing out items she wanted and me swooping in to get them.
When we finished at Zayres, we headed over to the mall. Our first stop there was L.S. Ayres, where they were giving out boxes of Cracker Jack with special shopping surprises. My aunt got a 25% discount on her entire order in her box. I got a $25 gift card in mine. Seeing as how I had limited funds, that gift card allowed me to buy two different Christmas presents: a stuffed sheep dog for one of my aunt’s (it looked just like the gianormous sheepdog named Muffin she’d had when I was a child) and toy for my cousin.
We spent a few hours at the mall scooping up deals at the big department stores, then we headed over to Burger King to have breakfast. It was about 10:30 am and we were done for the day.
Over the next decade and a half, my aunt and I made Black Friday shopping a tradition. We braved earlier start times, larger crowds, crazier deals and bitter, bitter cold, all for a few hours of togetherness and some pretty sweet deals. I never really bought that much as for the majority of our shopping trips I was either in high school, college, or just starting out as a teacher with a very, very small salary. But it wasn’t really about the shopping. It was about spending time with my aunt and sometimes my cousin or my step-mom. But mostly just me and my aunt.
The year I moved to Florida was the first time in 15 years I did not go Black Friday shopping with my aunt. Since the move only lasted for 6 months, I was right back at it the next year, but it felt like something had changed. The stores were opening on Thanksgiving day. The crowds were more hostile and the stuff on sale was either way too grandiose for me, or absolutely nothing I needed.
The following year I was pregnant with my son and there was no way I was getting up that early, getting jostled by crowds or standing in the cold while 6 months pregnant. I haven’t set foot in a store on Black Friday in 11 years.
I haven’t stopped Black Friday shopping though. I’ve just joined the thousands of people all across this country who have decided that o’dark thirty in 30 degree weather amidst angry hordes is not worth it. Instead, I jumped on my computer at 7 am and started ordering away. I still had a good portion of my shopping done by 10 am, but I got to do it in the comfort of my den while sipping my tea in my jammies.
Since it was never really about the shopping for me, I don’t really miss it. But I do get nostalgic for the talks my aunt and I used to have while standing in check out lines that stretched to the back of the store, during quick car rides between stores and over sausage croissants at Burger King.