While dropping off my daughter’s prescription at our local Kroger, I noticed a new candy display. It looked like a Hershey wrapper, but was a strange cream color I am not used to associating with Hershey’s. Low and behold, it was a brand new type: Hershey’s Gold. It claims to be a caramelized creme, which I’ve never really heard of, so I had to try it. Plus, it has peanuts in it, which is a big plus. Peanuts have always been one of my absolute favorite snack foods.
This bar also boasts pretzels and while I am not usually a huge fan of chocolate covered pretzels, when I was in college I worked at a knock off Hallmark store and we sold these amazing white chocolate pretzel candies that were very pointy and “cluster” looking, but that tasted like creamy dreamy heaven. Even though this bar claimed to be caramel and not white chocolate, I thought it might be similar, so I gave in.
If you’re looking for a strong caramel flavor, this isn’t the bar for you. It has caramel hints at best. And really, it just sort of has a milky, creamy, buttery flavor. It’s not really distinctly anything–except salty.
The salty, which comes mostly from the pretzels is not so overwhelming as to make it inedible, but it is strongly there. It kept catching me in the back of my mouth as I finished up each bite. The peanut bits combined with the pretzels add a nice crunch the bar, but not tons of peanuty flavor.
Aside from the pretzel (and again, the salt), none of the flavors really stand out. It’s just sort of a sweet and salty hodge podge. I guess I shouldn’t be too surprised at the back touts that “sweet meets salty, creamy meets crunchy.” And really, that is the best way to describe the bar. A sort of nondescript sweet and salty flavor. It’s not bad, but I find it a bit unsettling that I can’t describe it any better.
Appearance: 5/10 (I find the color a bit unsettling too)
Value: 4/10 (it was more expensive than its regular Hershey brethren, which I also find unsettling).